Affiliate Management Platform for Scalable Campaigns

The client was struggling with tracking large volumes of traffic across multiple channels and needed a solution that could handle millions of daily clicks while providing real-time analytics. Their existing platform couldn't scale during peak campaign periods, resulting in missed conversion data and revenue loss. Additionally, they needed advanced fraud detection to filter out invalid traffic and protect their ROI.

We developed a serverless architecture on AWS that could dynamically scale with traffic fluctuations. The solution included: - A microservices architecture that decouples tracking, reporting, and administrative functions - Real-time data processing using AWS Lambda and Kinesis for click and conversion tracking - A machine learning-based fraud detection system to identify and filter suspicious traffic patterns - Custom dashboards with real-time analytics and advanced filtering options - API integrations with major advertising platforms for centralized campaign management The platform was built with a React frontend and Node.js backend, with extensive use of AWS services to ensure reliability and scalability.